Castle College Nottingham was established in 2006 following the merger of Broxtowe College and The People’s College. The college is investing heavily in improved facilities and, as part of the improvements; they felt that they needed to replace their existing CRM system, which would be unable to cope with any future developments.
Jane Cunningham, Business and Market Intelligence Manager for Castle College, explains, “We needed a system that would track incoming enquiries,both from learners and employers. The product would also need to support the whole ‘employer journey’ by tracking employer engagement activities beyond the initial enquiry, including booking employer visits, carrying out organisational needs analyses, and providing quotes and service level agreements.”
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