Sage CRM MME for Marketing

Build a Detailed Profile of your Audience

Sage CRM MME enables users to build up a detailed profile of your customers and prospects over the course of the relationship. This information can be stored, reported, and segmented for future campaigns.

Manage your Marketing Mix

Sage CRM MME enables you to manage and track every element of your campaign. View activities, objectives, leads generated and lead follow up. You can drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and target prospects. This in-depth view of your campaigns allows you to eliminate the guesswork and put your company's marketing resources to their best use.

Control your Telemarketing Campaigns

Sage CRM MME provides telemarketers with the tools they need for effective telemarketing. Calls can be automatically scheduled for the telemarketers and the outcome of the calls can trigger the development of the next stage of the campaign. Details of calls can be saved and shared throughout all departments for future reference. Call length and outcome recoding capabilities are built-in, plus a connector to CTI allows the call automation and recognition tools that your company has to integrated into your CRM solution.

Marketing Evaluation Tools

With Sage CRM MME you can view your campaign status at any time and evaluate return on investment (ROI). Analyse marketing campaigns by lead source or evaluate other important campaign details by using sophisticated, user- friendly tools and reports. Sage CRM MME not only tracks response rates it also lets you match sales revenues to specific campaigns, providing immediate cost vs. sales analysis data.

Features

Campaign Management

Assign, schedule and track marketing activities within a campaign and view every detail of each campaign at a glance
Drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost and target prospects
Segment your audience (based on product interest, demographics etc) and create messages for the specific audience
Retain successful data for future campaigns

Email Management

Make it easy to distribute mass e-mail by providing the ability to send HTML, email, create email templates and send attachments
Store all communications about a particular campaign, so that employees can easily look up the exact email message received by a specific customer or prospect
Segmentation & Groups
Segment customer and prospect lists using user-friendly tools
Deliver targeted messages to select target audience
Export marketing lists to Microsoft Excel for external agencies
Campaign Reporting
Get real time information into the success of individual and ongoing campaigns by tracking them from initial lead generation right through to close
Match sales revenues to specific campaigns, providing immediate cost vs. sales analysis data.
Analyse marketing campaigns by lead source by using user friendly tools and reports

Outbound Call Management

Easily integrated into any marketing campaign
Target lists and calls can be allocated and scheduled
Schedule follow up calls at times convenient for prospects and customers
Details of calls can be saved and shared throughout the company

List Management

Create target lists from selected criteria, re-use successful campaign lists or import mail house lists
Merge documents with target customer lists for mass mailings
Create communication to record marketing piece sent for future reference

Lead Management

Qualify lead into your chosen criteria for follow up
Prioritise leads ensuring a lead never gets lost or goes cold
Lead tracking enables you to view the lead at every stage